LeadBait
Free audit

For fire & smoke restoration companies

The jobs you lose never show up on a report.

Missed calls. Slow callbacks. Estimates nobody chased. LeadBait finds where your work is leaking, recovers it, then builds new demand on top. We call it opportunity insurance.

2-minute survey. No card, no contract.

Call log · SaturdaySample
  • Water heater burst, basementAnswered
  • Kitchen fire, smoke throughoutMissed
  • Same caller, 2nd tryMissed
  • Mold after roof leakVoicemail
  • Callback to kitchen fireAlready hired
One weekend, one missed fire job≈ $88,000

Why it matters

Fires don’t wait for business hours.

Homeowners call when it happens, then call the next company on the list. The first one to pick up and follow through usually gets the job.

$88K

Average homeowners fire & lightning claim, 2019–2023.

5–8 PM

Peak hours for home fires, with weekends running high. That’s after most offices close.

46%

Share of home fires that happen November through March.

Leak 01

Calls nobody picks up

After hours, on job sites, during lunch. The caller doesn’t leave a voicemail. They dial the next result.

Leak 02

Callbacks that come too late

A callback the next morning reaches someone who already has a crew in their house.

Leak 03

Estimates that go quiet

You walked the loss and sent the number. Without follow-up, “we’re thinking about it” turns into a no.

How it works

Audit. Recover. Grow.

Step 1

Free audit

Take a 2-minute survey. We turn your numbers into a missed-job estimate, check your reviews and website, and run a live test call before we talk. You see where jobs are slipping and what they’re worth.

Step 2

Recover

Every call gets answered, day or night, and every lead lands in your system with the details your team needs. Your team can jump in any time.

Step 3

Grow

Once the leaks are closed, we chase open estimates and build new demand, so more of your work comes in warm.

Missed-job calculator

What are missed calls costing you?

Move the sliders to match your shop. Your free audit replaces these guesses with your own numbers.

60
20%
Include after-hours, weekends and callbacks over an hour.
30%
$12,000
Blend of your water, mold, fire and rebuild jobs.

Estimated revenue walking away

$43,200

per month

Calls slipping each month12
Jobs lost each month3.6
Lost per year$518,400
Get my real number →

Estimate only. Built from the numbers you enter.

Sample · fictional company

What your audit looks like.

Here’s a sample built for a made-up shop, so you can see exactly what you get. Yours uses your survey numbers, your website, your reviews and a live test call.

Missed-job audit

Ridgeline Fire & Water

Sample company · Your survey numbers + a live snapshot

DResponse grade
CheckResult
Test call during business hoursAnswered
Test call after hoursVoicemail
Voicemail called backYes, late
Average callback time3h 40m
Website captures after-hours leadsNo
Click-to-call works on phoneYes
Sent estimates followed upSometimes
Estimated monthly leak$51,000

AI answers · 9:47 PM, office closed

Sample
LeadBait assistant

Thanks for calling Ridgeline Fire & Water. You’re speaking with our AI assistant, and this call may be recorded. Is everyone safe, and what happened?

Homeowner

We had a kitchen fire. It’s out, but there’s smoke everywhere.

LeadBait assistant

I’m sorry. Let’s get a crew to you. What’s the address, and is it a good time for a project manager to call in the next 10 minutes?

Homeowner

Yes, please. 412 Oak Hollow Lane.

✓ Lead logged · address captured · PM notified · team can take over live

Plans

Start by catching what you’re missing.

We set pricing on your audit call, once we know what your leaks are worth.

Recover

Catch

Stop losing the jobs that already call you.

  • Every call answered 24/7 by a phone assistant that says up front it’s AI, and your team can take over any call, any time
  • Callers screened and qualified, with the job details your team needs
  • Every call recorded and transcribed
  • Caller and job details entered straight into your CRM

Recover + create

Grow

Catch what you have. Then create more.

  • Everything in Catch
  • Ads for your restoration services, built and managed by our team
  • Every sent estimate followed up until it’s a clear yes or no
  • Monthly results review: recovered jobs, ad results and next moves
Built to pay for itselfOur standard is 5x your fee back in profit, not revenue, every quarter. Your audit shows whether that’s realistic before you spend a dollar. A target, not a guarantee.

Questions

Straight answers.

What does the audit cost?

Nothing. It starts with a 2-minute survey, no card needed. If you qualify, you book a call and we walk you through what we found, including a live test call to your main line. The test call is short, honest, and never poses as a real emergency.

Will callers know they’re talking to AI?

Yes. The assistant says it’s an AI assistant for your company. It gathers the details and your team can take over the call live at any time.

How long is the contract?

Plans start with one quarter, so there’s enough time to show results. After that you can renew for 6 months or a year. Our first five founding clients aren’t locked in: they can cancel any time in the first 3 months.

Do you only work with fire jobs?

We work with companies that do fire and smoke work, and we recover leads across everything you offer, including water, mold, storm and rebuild.

Will this change how my office works?

Very little. Leads arrive with the details your team already asks for, and your people keep handling the jobs the way they do now.

Free missed-job audit

Find out what you’re losing before your competitors keep it.

Take the 2-minute survey. If you qualify, we’ll test your shop and walk you through the results on a call.